Little Things You Do in Your Lawn Care Business Can Mean a Lot

Did you ever wonder how you can separate your lawn care business from all the others out there?
You’ve probably given it a lot of thought. Just think for a minute about your average customer. Now, you’ve got to try to understand it from their perspective. A lawn care customer wants to be treated like royalty. And, he’d really like to get the best deal for his hard earned money.
He needs to know that you’ll deliver the service you promise. He’s truly counting on you to do more than just care for his yard. He’s searching for an advisor for the exterior of his home. Naturally, a man’s home is his castle. He hopes to have a very attractive lawn and you’ll do that for him. He believes that if there are problems, you’ll resolve them. So, here’s a suggestion or two that might matter a lot.

First, you’ve got to have great communication with your lawn care customer. Make courtesy phone calls from time to time to see how things are going. Tell him you’ve been concerned and want to make sure things are going well out there. He’ll appreciate that a lot. He’ll also tell you if you’re calling too much. Tell him it’s only to make certain his lawn care service remains excellent. Take the time to send out monthly email or print newsletters to him.
Use this emails or newsletters to inform him about important issues that may affect his lawn. Offer him any incentives or discounts that you’ve got going on. Don’t forget face to face conversations. Sometimes, the old fashioned way of doing business is the best of all. There’s nothing quite like a confident handshake and a warm smile!
Second, don’t hurry when you’re providing lawn care service on his property! He’ll surely notice when you take your time and do an amazing job. Remind your customer that some competitors may try to hurry through a lawn. Tell him that you are committed to deliver high quality work, no matter how long it takes. Back up with lawn care work with an unconditional guarantee. Remind him that if there are any problems out there, you’ll come by and fix them for no added cost. Remember, when a problem does indeed happen, make sure to follow through with your promise! Tell your customer he can feel free to contact you when he has any concerns. Make yourself available by replying back to customers always within 24 hours.

Next, you’ve got to willing to go above and beyond in lawn care service! Try to do the extra things that your competitors may possibly overlook. When you go out to the customer’s property, politely knock at the door to greet him. Invite him to join you on a tour of the property to inspect the work to be done. Now, before begin any work, make sure to do the following. Carry his empty garbage cans from the curb back up to the garage. If you notice any toys or other objects in the yard, pick them up and set them neatly to the side of the house. Proceed with delivering the work scheduled for the day. Once you are finished with that, it’d be a great idea to clean any debris from sidewalks and the driveway. Also, if there is a deck or patio in the back yard, make sure that area is cleaned up as well. Upon completion of these things, now you may leave a personalized hand written note on your customer’s door. He will know that the whole lawn care service for the day went very smoothly. Leave a contact number so he may call if he has any follow up questions.

When you carefully follow all of the above steps, you’ll have a happy customer. Ask him what he liked the most about your lawn care service. He’ll be quick to tell you all about it. Now, don’t forget the most important part of all. You’ve got to ask him for a referral. Always ask if there is anyone he knows who could benefit from this service as well. You’d be surprised just how many new customers you’ll get this way. When all is complete, everything will go just fine. You’ll see how easy it is for little things to mean a lot in lawn care

The next time you’re out working on you 6 or 7th job of the day, and you just wish the mower was better, newer, bigger or whatever, think about what you could be using.

Novelty Mower circa 1874

This the Novelty Lawn Mower from April of 1874.
Its weight was a mere 20 lbs,and why it even had a 20″ cut,
and best of all its hand powered.

Still hate your mower??

I try to write articles based on the questions I get via email and on the phone. I had receved several about doing sod jobs and a couple about weeds. Particuraly Dandelions and Crabgrass.
Here’s the latest articels I’ve posted:

Dandelions- How to control

Getting Rid of Crabgrass

Measuring and Installing Sod

Pricing a Sod Job

Different Types of Sod

I’m working on some other articles to answer questions I received in the past few weeks. I’ll post them over the next day or so…

Patrikc