If you are trying to market your business, and you don’t have a newsletter, well why don’t you? A newsletter is a good way to keep your name and your business in your customers mind. Its also a good way to keep existing customers. New customers are great, but some studies have shown that it costs 4 or 5 times more to get new customers, than it does to keep existing ones. Try having coupons or specials from time to time, also get the e-mail addresses of your customers. A newsletter delivered by e-mail is almost free, a printed newsletter has to be delivered by someone and will cost money or time or both.
While trying to keep marketing costs down, don’t forget that it costs a lot more to get a new customer than it does to keep existing customers. Use e-mail and come up with a once or twice a month newsletter, you could have coupons and specials. The reason for using e-mail is costs. E-mail is almost free, printed material is not, also if you use printed materials, the post office or someone has to deliver them..
