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Hello, my name is Patrick Cash and you can get in touch with me at 256-413-8338.
We still run a lawn business. If I don't answer, please try back in a few minutes (we've probably stepped outside)
Before I go on, I have to ask you this... why would you want to get advice from someone not in the lawn care business or who won't even talk to you on the phone?
If I'm where I can answer, I'm glad to talk.
In the lawn care service industry, new customers are being made for you every single day!
Do you realize that thousands of new homes and businesses are being built every year. Someone has to landscape them and then maintain those lawns. Why shouldn't it be you?
Just in the small area where we're located there were over 387 new homes built last year. Think about that....That's 387 homes with new lawns (not counting all of the new businesses that were built).
Most of these homeowners will pay someone over and over again service their lawn every week. The possibilities in this industry are just amazing.
Don't you deserve to get your share??
Don't think you can afford to get started...
It doesn't really take a lot to get started. One of the great
things about the lawn care industry is you can start small and move up as your
business expands. I didn't start with a new zero turn mower and a trailer full
of trimmers, blowers and edgers. As my business quickly grew I added top notch
equipment....but I didn't pay retail for it. Curious how I did that?
Don't have any experience?
When I first started, the only experience I had was cutting my own lawn. I didn't have any clients.
A friend of mine, who owns a lawn business, gave me two of his clients (he had more work than he could do). From there I grew my business to over 300 regular customers in less than 18 months. I'll show you in detail how I did it.
What can an average day be like for you in your lawn business?
Here’s an example of one of our recent days…
It's Thursday and we have 14 properties on the schedule.
We arrive at the first neighborhood. Here, there are 3 houses in a row, which I really like because it's basically like mowing one big lawn.
(We charge $45 each to do these lawns.)
While my helper starts trimming I fire up the zero turn mower and get going.
We're almost done with the second house when one of the homeowners comes out and asks me if I can add some new mulch to her flower beds and around the trees.
I give her a price and she tells me that the price sounds good and to go ahead and do it.
(We won't have to make a special trip. We can do the mulch on our next regular visit.)
On to the next neighborhood where we have 5 lawns to do.
These lawns are $35 each (which is our minimum charge).
This is a garden home community so the lawns are small and the homes are really close together.
We use our 42” walk behind mower for this neighborhood.
These 5 lawns are not connected but they're so close we only have to unload once.
Now on to the final 6 lawns to service… These are all in another subdivision and are larger “estate size” lawns. These lawns are range from $50-$75.
The last time I was in this neighborhood I dropped off full color postcards that show our low voltage lighting we sell and install. One of the homeowners called me a few days ago so while I’m here I'm going to write up an estimate.
Another homeowner is supposed to call me and let me know when we can do a demonstration for them...
Get back to the truck and check my messages...
I had a call from a customer I had dropped off a lawn care proposal for a few days ago. They want us to service their lawn starting next week.
We stop to fill up our equipment and truck for
the following day and head for home....
So let’s see how we did: We had 14 properties to service today.
I grossed $640 for the day and didn't work a full 8 hours.
In addition to this I have a customer wanting
us to do a mulch job as soon as possible, I found out we picked up a new client
for lawn care, and I gave an estimate on installing a low voltage lighting
system.
All in all I would say it's been a good day. This was an average day for us. Sometimes we may make a good bit more depending
on what we are doing for the day...
How long did it take us to get to this point in
our business?
Less than one season....
Once we learned a few marketing secrets (our
competition is not even aware of) we began to have more work than we could get to.
At that point we started picking and choosing our clients a little more carefully.
I want to share the secrets to our success with you.
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"Using your two favorite marketing methods I landed 17 new lawn care customers in three weeks."
It's so easy to waste money on advertising. The problem is, I really didn't have the money to waste...I had no idea if I should try the yellow pages, radio ads, signs you can nail on telephone poles, flyers or a few other things. By the time I do all of this I've wasted a few weeks and TONS of money.
When you told me the two things you do that worked for you to get more customers, I figured what the heck, it was worth a try. It was without a doubt the best money I've ever spent.
Thanks,
Jason Wallace
Memphis, TN
"...much more than just about mowing lawns"
"After reading your course then talking with you on the phone I realized there is so much more I can do than just cut grass. I see so many guys cutting grass I didn't even know if it was worth my time to get into this business. I had no idea there were so many other things I could to. If things keep going like they are going I'm going to be doing nothing but fertiliztion full time! I'll have enough customers just doing that to provide me with a killer income!"
Tyler Jones
Columbus, OH
"...using the proposals you provide has really set me apart from the competition."
It's amazing how many people just tell a customer how much they will cut their lawn for. I found by using the proposal you provided me I seem more professional to prospective clients.
One lady told me my price was the same as someone else she got a quote from. The reason she chose me was I provided a quote in writing telling her exactly what I would be doing for her.
David Long
Orlando, FL
"...using what you've taught me I found out where I was making money and where I was losing."
Since I started my business I always felt like it was a roller coaster ride. All the ups and downs. One day it seemed like we did ok, the next I felt like I worked for nothing. I couldn't figure out why. Once I learned about looking for customers that arent' profitable to me, it literally turned my business around.
I "fired" several customers and started marketing to the kind of customers that were most profitable to me.
What a real eye opener! I never would have started thinking like this without our help.
My business has really taken off becuase of this change in thinking.
Simpson Lawn Care
Scott Simpson
"...I bought three other courses on starting lawn care business. Nothing even came close to what I learned from you!"
For the past year I have been looking, reading and trying to learn all I could find about starting my new lawn business. While I admit there's good information out there, I also found some bad advice. There was more than a few things that set your package head and shoulders above the rest.
Not only is the information great, I felt like when I talked to you, you really cared how I do in business and if I am successful.
Don Lawson
Duluth, GA
"...Your audio cd by itself is worth it's weight in gold."
I can't thank you enough for your audio CD. I listen to it over and over. Not only has it provided me tons of great information, it also helped motivate me! Sometimes we all need a little push to get us going. I can pop your cd in my truck and you are there to motivate and push me! Thank you Thank you Thank you.
Sincerely
Dave Hammonds
Gulfport, MS